Our Story
Reina was born in the echoes of a family legacy. The founder’s maternal grandparents, jewelers by trade, traveled between Viejo San Juan and Brooklyn in the 1980s and 90s, selling solid gold pieces from their basement. Their collection was a living timeline: omega chains from the 80s, herringbones from the 90s, Cuban links from the 70s, and timeless nameplates—each carrying stories of a generation.
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When the 2008 financial crisis hit, the family was forced to sell off their heirloom gold. What remained wasn’t the material—but the memory. That memory became the seed for Reina: a brand not built on trends, but on the desire to reconnect with a sense of timeless value, cultural pride, and personal adornment.
Mission
To offer intentional, accessible, and sustainable fine jewelry that empowers modern women to connect with gold’s heritage and adorn themselves meaningfully—every day.
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Reina sits at the intersection of sentiment and strength. This is not jewelry made to impress others. It’s made to remind you of who you are— and who you’ve always been.
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For Reina, jewelry is not an accessory—it’s a story, waiting to become yours.
Taylor Toro
Founder & Jewelry Curator